Influencers are redefining handbag fashion. Between craftsmanship, storytelling, and viral trends, discover the codes of the new digital chic.
When fashion becomes conversation
Today, the handbag is a symbol of storytelling. On social media, it catches the eye and tells a story.
Key trends:
The return of handmade items and natural materials.
Personalized and monogrammed bags.
Capsule collaborations between brands and designers.
The new luxury: authenticity and emotion
Influencers now favor confidential and sustainable brands.
A bag becomes a manifesto: less logo, more soul.
Fashion vision: a bag chosen for its beauty and values is the definition of modern chic.
